I love the people who am working with. They are very knowledgeable and give me insights into things happening around me. They also care about me and make sure that I am comfortable. Although I haven't done much - or at least that's what i think- I think i have gathered tacit knowledge about a lot of things.
By the end of my internship I have to come up with a strategy document and a concept document and I don't even know where to begin! I wish specifying segments and finding information about them was easy that it was in core! you just go into a couple of databases and read a few magazines and follow the news about one or two segments and ur done! ... not the case in the real world.
On the other hand, I am getting really tired of contacting companies for focus group and driving around to conduct these sessions. For one thing, people never respond to emails or phone calls and you have to keep hassling them to get it done! SO INEFFICIENT
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